Innovate’s Approach to Business Transformation
Transformation Phase |
Activities |
| Alpha-Phase Transformation | Decide and Excite: Make the Decision to Change and Generate Energy for Transformation |
| 1. Confront reality: Identify and own your strengths and weaknesses, successes and failings, challenges and victories
2. Make the Decision to Change: Decide to change and develop a consensus among senior management that this is what you want and the direction you will go in 3. Provide for Change: Create and reallocate resources that you will need to support the transformation processes 4. Raise the Bar: Accept that your organization can perform at a high-level and that you owe it to yourself, your stakeholders, and your customers to achieve that higher level of performance 5. Live the Dream: Management should model desired behaviors now; don’t wait for change but go out and start acting as if change as already happened |
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| Beta-Phase Transformation | Dream and Scheme: Develop a Vision and Business Success Model |
| 1. Dream Your Future: Develop a strategic vision; determine what you could be (develop multiple, positive scenarios – what could I be? — and negative scenarios – what happens if I don’t act? — for your future) and establish what you want to be
2. Concretize Your Future: Model the state of your future success — What would it look like? How would it operate? What would you do differently? 3. See the Rift: Analyze the total system — current versus vision state(s) – identify the gap 4. Close the Rift: Identify what you need to do to close the rift between what you are and what you want to be – develop potential transformation initiatives 5. Rack and Stack: Score or rank each potential transformation initiative according to costs and benefits, focus on a few that produce the maximum change for the least resources and that promise quick-wins to keep the momentum going |
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| Gamma-Phase Transformation | Guide the Change: Create and Operate Transformation Architecture |
| 1. Make Someone Responsible: Assign responsibility for leading the change and tracking progress – make sure they have the resources (money, personality, authority) to make it happen
2. Educate and Involve: Educate and involve the staff to the maximum extent possible – create a total transformation environment (visual cues and indicators of progress, change work habits, formal and informal ongoing education) – remember “Education is not a classroom” 3. Share, Talk, and Check: Create multiple coordination and feedback mechanisms that allow for mid-course corrections and that evolve as the culture evolves — make feedback loops clear and unambiguous. Remember, organizational ecologies and environments are complex – don’t rely on a single method for understanding the other world but structure multiple ways to identify and respond to feedback within an organization 4. Shout-Out Successes: Communicate progress to everyone and anyone that will listen – maintain energy, enthusiasm, and the sense that events are going your way and history is on your side 5. Dump the Failures, Bet on the Winners: Don’t become overly tied to a plan – if something isn’t working, junk it and focus on the things that are working – some new efforts are bound to fail, don’t punish people; just accept them as learning opportunities and move on — if new challenges emerge focus on them 6. Accountability, Accountability, Accountability: Hold people accountable for commitments – if some one says they will do something, make sure they know it, know what to do, and achieve it 7. Support, Support, Support: Transformation is difficult – people need support and help – make sure they have the resources and support to win |
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| Delta-Phase Transformation | Breakthrough and Sustain: Achieve a New Plateau of Performance and Determine What Next |
| Catch your Breath – Celebrate – and Begin to Dream Your Next Big Step Forward |

